Organising a promotional action can give your company many benefits. A promotion, a competition, a loyalty programme – each of these activities is meant to encourage your customers to make use of your company’s offer: to buy a product, to use a service and to express their opinion about them. However, organising a promotional action involves many elements that you need to take into account.
MoreYou read ‘promotion’ and immediately think ‘oh, it’s probably some kind of price reduction or more items for less money’. Meanwhile, promotional activities can take a very different course.
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