Organising a promotional action can give your company many benefits. A promotion, a competition, a loyalty programme – each of these activities is meant to encourage your customers to make use of your company’s offer: to buy a product, to use a service and to express their opinion about them. However, organising a promotional action involves many elements that you need to take into account.

1. Organising a promotional action can give your company many advantages. A promotion, a competition, a loyalty programme – each of these activities is designed to encourage your customers to make use of your company’s offer: to buy a product, to use a service and to express their opinion about them. However, organising a promotional action involves many elements that you need to take into account. The most important of these are:
2. the right infrastructure – your IT department, together with your graphic designers, must prepare a page where you will inform participants of the existence of the campaign.
3. Accepting registrations – your customers need to register to take part in the campaign. You can, of course, use paper-filled vouchers for this purpose, but it is far more convenient to collect entries electronically. Your IT department can certainly help you to create a suitable form with a database.
4. data storage – data can be collected, but how do you store and process it in accordance with the requirements of the RODO? It’s not easy, but at the end of the day you probably have a Data Protection Officer in your company to oversee everything.
5. Choosing the winners – once participants have registered, you need to select the winners and inform them of their victory. It would be great if the information could send itself automatically, but since it can’t, you need to ask the people responsible for sending out e-mail campaigns to inform the relevant people.
6. handing over the prizes – it’s nearly over. We have the winners, so now it’s time to hand over the prizes to them. Seemingly straightforward, but you need to collect contact details, prepare the packages (or text messages) and send the prizes to the relevant winners. This can be tricky, but is generally doable 🙂
7. Accounting for the action after its completion – and, at the very end, the icing on the cake: preparing a report for the boss detailing how much it ended up costing, and then making a recommendation as to whether to organise similar campaigns in the future.Phew. The end. We managed to bring the action to a conclusion.