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2023-03-09

What difficulties might you face when organising a promotional campaign?

Organising a promotional action can give your company many benefits. A promotion, a competition, a loyalty programme – each of these activities is meant to encourage your customers to make use of your company’s offer: to buy a product, to use a service and to express their opinion about them. However, organising a promotional action involves many elements that you need to take into account.

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2023-03-09

Promotions have many faces!

You read ‘promotion’ and immediately think ‘oh, it’s probably some kind of price reduction or more items for less money’. Meanwhile, promotional activities can take a very different course.

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